Posted by: Kressalyne | August 26, 2009

My Tips on Marketing Your Book

Ok here are my dollar’s worth, opinion.
Since writing this I have found out that lots of people have written books on HOW to market-sell your book…
gee i wonder why…lol
Step 1 MAKE SURE YOUR BOOK IS A FINISHED POLISH WORK. 

Step 2 Get to know your local bookstores.

2 a. What books do they sell? What kinds of books are they showcasing, (pushing/selling more of). Are they displayed upfront prominantly or in their own section of genre, take a walk around and take notes, talk to the store clerks, other customers.
b. Who is the buyer, i.e. the manager, the owner, or someone else?
c. What books, section do the store clerks prefer, which ones do they get asked about more frequently?
c1. Do they have fav writers?
c2. Ask about other local writer’s–Are their books in the store? Do they do a “Featuring” of frequent local writers books, meet the local writer, etc.
c3. Do they display prominantly local writer’s books?
c4. See if you can contact local writers. Ask about their experience with the bookstore, display of their book, sales, book signings, marketing avenues.

Step 3 Make an appointment to meet the bookstore manager/owner. WEAR BUSINESS ATTIRE, BE PROFESSIONAL-BE ON TIME, LEAVE CELL PHONE OFF DURING MEETING!!!!
BRING A COPY OF YOUR BOOK.  Its ok if you are nervous, rehearse speech,  Remember its ok to be nervous. Give them a copy of your book to review, see if they’d want to carry it. BE Prepared to make a sale-ie discount/return policy/extra marketing you will do, etc.

Some Questions to ask:
a. Do they ‘feature’ local writers? Do local writer’s sell well? Do they hold book signings/meet and greets? How are the books they sell bought? What makes a book ‘the one’ in their mind to sell?
i.e. other than top sellers, books like Romances/Mystery sold by Harlequin/Silhouette, avon books, etc.
Do they sell self-published, POD books? Why or why not?
What kind of discounts do they want/expect when placing order for ‘new’ books they buy?
Ask what you can do to aid in the sales of your book that will benefit the store, or give them ideas, beyond meet-greet/book signings.
See if they’d be willing to hand out flyers announcing your book, when customer makes a purchase in the store.
Does the theme of your book tie in with a local event? See if you can add your book to their marketing. Ask radio stations if you can come on show to talk about book, how you came to write it/why you wrote it, etc.

Sell copies at Market fairs, flea markets, to see if you can gauge interest. See if local newspaper will do article on you and your book to help promote it.
DONATE  A copy or three of book to your local library, and local school for the age group your book is for.

AT ALL TIMES BE CURTEOUS, RESPECTFUL AND PROFESSIONAL. LEAVE CELL PHONE OFF DURING MEETING! BE WILLING TO LEAVE A COPY WITH A BUSINESS CARD THAT HAS YOUR CONTACT INFORMATION!

Please Make sure the information is CURRENT!!!!

IF at the end of the meeting the bookstore manager/buyer says “no thank you” Thank THEM FOR THEIR TIME, still leave the copy with your contact information.
Again, be respectful!!!

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